What COLOUR!!???? You might think it's got nothing to do with sport, fitness, yoga, massage or running a gym ... except that when you're building any new business, COLOUR and first impressions are all important!!! I'm in the middle of redesigning fliers for Chamonix Gym and Be Pure Fit, which has got me thinking (again) about logos, colour schemes, what works, what doesn't, what appeals, what doesn't. What do colours convey about what you offer, what emotions do colours evoke? What colour is sport and fitness? What colour is yoga? What colour is wellness? Health? Relaxation? Can they be the same colour, or are they all different? It's a lot harder than it might seem ... Check out this short video!